To begin with, it is important that we define eco friendly signage and sustainability in business. Additionally, we must establish how and why a commitment to its implementation will assure your business greater return on investment and long term success when compared to conventional signage solutions.
Sustainable Strategies & Eco-Friendly Signage
The term Eco Friendly simply refers to a product that doesn’t harm the planet. Whilst a Sustainable strategy prioritises environmental, economic and social factors to “realise” growth, utilised by innovative and forward-thinking businesses to achieve three primary objectives.
1. Profit
The shift in the post-covid global market has lead many multinational corporations and SMB’s to prioritise ‘Sustainable Development Goals’ in their long-term business strategies. According to the Business and Sustainable Development Commission, putting the SDGs at the heart of the world’s economic strategy could unlock $12 trillion in economic opportunities and create 380 million jobs by 2030.
The UN and EU green deal demonstrates a global initiative to ‘protect, conserve and enhance’ Europes ‘resource-efficient and competitive economy’, endorsing a major shift to eco friendly products and alternative manufacturing process.
Investment Potential
This evident shift in market forces has incentivised investors to see ESG’s as an umbrella term for investments that seek positive returns. This is evidenced by the fact that as of 2022, 79 percent of Fortune 500 companies, which reported to the Carbon Disclosure Project, achieved higher returns on their carbon investments compared to their overall portfolio.
Additionally, research in the Harvard Business Review by the Deloitte Center for Financial Services expects ESG-mandated assets in the United States to comprise 50% of all professionally managed investments by 2025.
2. Sustainability
Hardy Signs: Eco Friendly & Sustainable Signage Solutions
We can help you realise potential investment and embrace sustainable solutions by providing SO9001 Quality Management award-winning signage to complement your business model.
Recognising that there’s room for profit in taking corporate social responsibility can be achieved by rethinking your supply chain. Established as one of the four key steps in Harvard Business School’s impactful sustainable business practices, our sustainable signage will help you achieve your social and environmental quotas in addition to organisational objectives.
video from our Youtube Channel
Our scheme, as outlined in our green vision, has been to minimise the use of non renewable resources in production as well as reducing carbon footprint in order to peruse a sustainable agenda.
Our signage uses recycled materials such as wood and aluminium and is PVC free. Additionally, we utilise circularity through our waste management partner, Willshee’s. In which 95% of all waste produced is separated and either recycled or goes to create electricity. Moreover, we boast 200 solar panels that have reduced environmental waste by 3 tons = £3000 per annum saved.
3. Brand Image
Being Purpose driven provides competitive advantage. For example, if you source raw materials or individual components from outside vendors, ask yourself if you know how these materials are procured? The simple act of ensuring that your material supplier partners follow fair labor practices such as embracing fair-trade agreements and utilising sustainable materials can have a lasting impact on your company’s social footprint.
Both employers and employees benefit from purpose driven agendas; reaffirmed by a survey conducted through conversations with 1,000 employees at prominent U.S. companies. Stating that over 70% of respondents expressed a higher inclination towards selecting a company that demonstrates a robust environmental agenda. Similarly, 89 percent of executives believe an organisation with shared purpose will have greater employee satisfaction.
Strategies to move towards sustainability
-An effective means of economising is by using circularity to deliver substantial material savings throughout value chains and production processes, generating extra value and unlocking economic opportunities by reducing waste. An alternative to a traditional linear economy that holds tremendous money-saving potential.
-Successful business and environmental responsibility efforts require good business strategy in order to achieve sustainable solutions. This idea is characterised by the triple bottom line in business, or three P’s “People, Planet and Profit. Environmental, social, and governance (ESG) metrics.
How to exploit the digital market
Digital agendas coupled with innovative, eco friendly solutions pave the long road to digital maturity, which must comply with sustainable business strategies to avoid a negative environmental impact. Sustainability just like digitalisation can encourage growth. Rather, it’s pretty much synonymous with optimisation, therefore not altruistic as there exists substantial benefit for both your clients and your company.
See also SUSTAINABLE BUSINESS STRATEGY course at Harvard
