“Digital Signage is the fastest-growing advertising, marketing and communication medium in the world.”

Approaching this question from a purely quantitive perspective. It is clear that using digital signage systems as a medium for growth will provide your organisation with a multitude of benefits.

Presentations that use visual aids are 43% more persuasive than those that don’t

Digital signage solutions increase brand awareness by 47.7%

19% of viewers made an unplanned purchase of something promoted digitally in a retail setting

In restaurants, the number of unplanned purchases jumps to 80%

4 out of 5 brands noticed a 33% increase in sales after adopting the use of digital screens

Adding a single on-premise digital sign adds an average of 4.75% in annual sales revenue

Digital signage over conventional signage

As a means of communicating a message to a target audience, digital signage technologies have proven themselves more powerful than their counterpart – conventional signage – The ability to display multimedia content ranging from images and video to streaming media, web pages, social media and animated text being its main attribute. The practicality of digital signage campaigns derives from its unique ability to schedule any content into playlists and allocate different times of the day, week or month for it to play. Opting for a digital signage project helps save any organisation indispensable amounts of time and money.

Corporate and employee communication

The future-thinking business prioritizes communication and values its corporate digital signage solution. Transparency is the key in engaging an audience and influencing business results.

Digital signage makes for an effective way to connect with internal communication teams as it presents information in a screen-based or visual format that people have now adapted to. Through this transparent mode of communication, you can share all kinds of information on a digital display, from reminding employees of the company’s core values to recently launched products that need pushing. Transparency is nurtured as digital signage software is used to openly display content as compared to internal emails and memos that are viewed by a select few.

How to begin using digital signage as an asset

As a visual means of communicating a message to an audience, you must know your organisation’s ‘digital signage needs’.

Questions you may consider should include:

How many digital screens do I need?

Is there a timeline for my project?

What type of content do I want to display?

How much am I looking to invest?

Contact us Here

And we will answer your questions so that you can implement digital signage into your organisation.

OUR Digital Signage Services

Take a look at our Digital Signage Brochure

Our vast expertise in the field of digital signage deems us fully equipped to provide complete solutions. We develop software to be used alongside superior hardware that we supply.

In addition, we offer a huge variety of products, all designed for 24/7 usage, as well as a range of back-end software solutions.

LCD Video Wall

Wall Mounted LCD

Outdoor Digital Signage

Touchscreen Signage

Freestanding Digital

Digital Content Creation

Content Management Systems (CMS)

Digital Advertising

Visitor Management

Contractor Management Software

Application:

It’s fundamental to know what setting our digital signage services should be applied to. A conversation with our experienced staff will guarantee your organisation apply our products effectively, efficiently and foremost, in the correct context.

Our organisation has vast experience in the following fields of digital signage:

• Digital signage and advertising (POS, Merchandising, Retail)

• Conference rooms

• Control rooms

• Leisure (sports, bars)

• Trade shows

• Trading rooms

• Transportation

• Architecture and design

• Healthcare

• Education

A few examples of the utility of employing Digital Signage as an asset in your organisation.

Restaurants

A digital menu board offers more customers a way to speed up ordering and make simple menu changes. In addition, digital signage also provides a stimulating and interactive way for displaying and updating special events…

Statistics:

74% of customers say an easy-to-read menu is their top priority.

Because digital signage content can be updated so easily, menus never have to go out of date, and you can play around with font size and displays until you get the optimal setup.

80% of adults have seen digital signage in the past month, and 70% subsequently made an unplanned purchase.

Digital signage can make your restaurant more awesome. It also helps them to make better decisions and quicker decisions.

29.5% of customers find digital menus influential for the purchase of products.

To support this, we can take a look at sales in Prime Burger, a fast-food chain that sits in one of the UK’s biggest trade show centres. They increased sales by 50% by replacing their static displays with digital signage.

Retail

Digital signage helps businesses improve customer service. By using digital signage technology as a critical part of the consumer shopping experience. Retail can make several profit margins and increase sales…

Statistics:

Over 40% of shoppers say that digital signage displays can change what they buy because relevant information is served close to the point of purchase.

As savvy shoppers, we expect more from our shopping experience. The physical product is essential, but information on custom signage to support and serve close to where we’re shopping? That’s even better.

44% of shoppers admit to social media increasing their purchasing decision.

8/10 customers enter stores because of a digital sign catching their interest.

That statistic is much higher than static ads or a shop window design. We’re programmed to react and respond to digital visuals and retailers are choosing digital signage for its high-impact, low-cost approach.

According to countless studies, retail is the fastest growing area of digital signage networks.

Retail is often ahead when it comes to embracing digital technologies. Burberry was one of the first global retail brands to embrace social media. Now they’re one of the first retail stores to embrace digital signage. Their flagship London store features mirrors that double as video digital signage displays, staff armed with iPads and even RFID-enabled screens that trigger related catwalk footage when products are taken into a fitting room or near digital screens.

Customers that engage with companies through a variety of channels drive three times the volume of sales.

Multiple touchpoints with your audience are of huge benefit when it comes to the storing and retaining of information. As well as the importance of giving a great first impression, digital signage also serves as a channel that can drive sales, awareness and a customer’s affection for a brand.

Millennials are more likely to visit brick-and-mortar stores than baby boomers (78 percent versus 70 percent)

For brands looking to engage an elusive, younger audience, in-store experiences could be the way forward. Given that millennials don’t watch TV, prefer YouTube ads to traditional advertising methods and are heavily influenced by the internet (47% say it’s the one thing they “can’t live without”), finding new ways to share information with them is critical.

Manufacturing

Injury, illness, or death is the most significant cause of workplace injury globally. There is certainly significant money to invest in businesses…

Digital signage statistics and articles

Digital Signage research and Market Analysis

https://www.digitalsignagetoday.com/topics/

Digital Signage Market Size and Growth Report

https://www.grandviewresearch.com/industry-analysis/digital-signage-market

100 proven ROI-driven digital signage statistics 2022 | Benefits & Infographics

https://mvixdigitalsignage.com/blog/digital-signage-statistics-infographic/

Us… HARDY SIGNS

With more than 25 years at the forefront of the industry, our organisation has the knowledge and experience to successfully deliver the smallest requirements to the most simplistic of projects. Ranging to the most complicated of tasks to the largest of projects.

Our fully trained teams are praised in electrical and mechanical processes and hold certification in health and safety procedures as well as access machinery and equipment.

Strict planning constraints? High-level access requirements? Hardy Signs is equipped to deal with your project’s unique requirements, ensuring maximum impact with minimum inconvenience.

Design:

Hardy Place, our state-of-the-art facility in Burton on Trent, is home to our extensive design studio. Our multi-award-winning design team creates exciting and inspiring projects for organisations across the UK and beyond.

Whether working with traditional signage, digital signage or an online presence – our team calls on years of experience, skills and knowledge to ensure that the design communicates your message effectively.

We’ll encourage you to work closely with the design team to develop your ideas, introduce new concepts and ultimately create the finished article that you’ll be proud of in representing your organisation.

Application:

Our signage installation knowledge and experience working in every sector have enabled us to successfully deliver thousands of projects for prestigious clients across the UK.

Our flexible and experienced team are fully trained in all aspects of signage installation, regularly operating specialist access equipment for high-level installation.

With Safe Contractor, IPAF and PASMA accreditations, our installation teams are qualified and experienced at working in all types of premises whilst minimising any disruption to the daily operations.

Project Management

Let Hardy Signs manage every stage of your signage project to ensure delivery to a high standard, on time and within budget. We will work closely with clients, local authorities, design agencies, contractors, suppliers, in-house teams and other partners to make the project run smoothly and make it easy for you to deliver your project, stress-free, from start to finish.

Customer Service

Excellence in customer service is something that Hardy Signs strive to achieve with every project. It’s one of the reasons that our clients return to us time after time.

We work hard to keep our customers happy and make it easy to do business with us – all the time whilst maintaining quality of product and ensuring we are cost-effective.

Our ethos has helped Hardy Signs to become a leading nationwide signage company, enabling the company to win prestigious projects in the UK and the EU – remaining a preferred signage supplier for our customers who have been with us for over 25 years.

Exhibition and display signage

Offering a wide range of tailored exhibition and display solutions to fit your marketing strategy, and expand your organisation. We guarantee flexibility and creativity in our solutions,

Some of our digital range of Exhibition signage services

» Freestanding Digital

» Digital Content

Health and Safety signage

The NHS has been one of our most loyal customers since the company was founded in 1993.

Some of the products we have been specifically supplying to the NHS include internal signage, external signage, digital signage, health and safety signage.

With healthcare being at the core of our digital signage services, as a company, we are fully invested in manufacturing and installing a full complement of these solutions to suit every environment. We will provide you with our newest, innovative services. For example, our new latex printer, which uses non-toxic and odourless inks, is ideal for the healthcare industry.

Our ‘covid-tailored’ premium quality digital health and safety services include:

LCD Hand Sanitiser Digital Display

Alongside our other Health and Safety signage products:

No Smoking Signs

Fire Exit & Fire Action Signs

First Aid & Hygiene Signs

Health & Safety Law Posters

Warning, Prohibition and Mandatory Signs

Photoluminescent (Night Glow)

Braille & Tactile Signs

Hazard Tapes & Labels

Contact us directly to implement our digital signage and health and safety signage solutions into your organisation.