Vehicle wrapping advertisement is the most cost-efficient marketing campaign and advertising, currently in the signage industry.

Until the late 2000s, the sole purpose of vehicle wraps was a promotion which, a few years later, evolved to the usage of colours and the high-quality primary materials used to make car wrap to protect the vehicles’ paint from outside damages and scratches. Vinyl usage started after the 1900s, which, because of the cost, was not used to cover the full vehicle, only a partial wrap of the vehicle.

By 1990 the popularity of vinyl went high, and so did the demand. The price became more affordable for the small business owners and customers, and large companies started to make use of such as full, vehicle wraps to wrap advertising side of company vehicles or wraps of vehicle fleets for new customers.

 

Wrapping the vehicle

A vehicle vinyl wrap consists of numerous big vinyl decals on every part of your car—hoods, doors, fenders, roofs, decks and bumpers, for example. A cover covers almost everything in the car and body. The original colour of paint of the car is never revealed outside the full vehicle vinyl wrap. Basically, wrapping is similar to painting.

The way vehicle wraps work and how it catches people’s eye catching attention is much deeper than just putting a text on the back of your vehicle wraps. There are other details that customers do not think about them as they are focused on what they want, any product or service information. The way information is combined with graphics, colours, fonts, and text is what attracts people to your car to look at it.

 

How long should it take to wrap a car?

An installation of car wrap typically takes 7-9 hours, depending upon the wrapped vehicle and size. Car wraps are installed outdoors, meaning the covered vehicle must normally remain on the installation vehicle while car wrapping on site.

 

Colours

Using different colours play a significant role in how humans perceive information and, therefore, in the success of any advertising campaign, especially when it comes to the advertisement of branded vehicles wraps.

Vehicle wraps are great way to advertise your brand, and the colour influences the choice of your vehicle wrap, which can have a significant impact on how effective your other vehicle wrap advertising efforts are.

 

Blue

Blue stands for trust, strength, quality, and stability. Also blue is broadly used in digital advertising to showcase trustworthiness and therefore used for guarantee signs and trust certifications in vehicle advertising and mobile advertising. Many healthcare brands and providers, such as NHS and Oral B, use blue to show the reliability.

 

Black and white

The Black/White logo represents balance. White represents purity, innocence and beauty. The combination of whites and black often a brand image uses either colour plays the other for background colours. Brands which use these colours in black and white include Apple, WWF, Nike and many luxury brands.

 

Red

It will increase excitement while green is associated with nature, sustainability and health benefits.

From fonts to paint colour, the choices you make reflect directly on how you want the public to perceive your business and brand. Understanding the psychology behind branding helps you make the right choice and boost your business and brand recognition and awareness.

 

Orange

A combination of red and yellow communicates confidence and creativity. It shares a sense of enthusiasm, as does yellow. Purple – Is the colour of royalty. It portrays power and wealth as well as wisdom.

People with colour psychology perceive visual information differently based on colour and how it impacts their emotions, decision-making, and behaviours. Additionally, other factors like size, contrast, white space, and proximity affect an image and how viewers perceive and interpret things.

 

Graphics

The secret behind graphic and business design is about advertising, branding and capturing the minds of potential customers.

Every colour, print, typeface, shape and structure communicates a subconscious message to the customers and creates an opinion of them combined with certain kinds of emotions. People react differently to certain shapes and designs, which doubles the work of the designer on matching the brand and the type of customers willing to buy at the company.

 

Fonts

Among over half a million fonts in the world, most of them are taken from a handful of popular font types, while there’s lots of room to pick a unique path. Since fonts are also visual and print elements, you can use them as psychological details to paint a narrative that aligns with your brand and goals.

Typography is an essential aspect of visual communication, influencing the way we perceive and interpret information. Font psychology, a sub-discipline of typography, is the study of how different typefaces impact human emotions and perception.

Like other design elements, fonts influence how readers perceive the text, a product, a logo, advertisement, or even the entire view. Therefore, proper font choices create fuel customer experience, and ultimately, they affect the purchasing decision and create a lasting impression.

 

The Future Of Vehicle Wrapping

So what is the future holding for vehicle and car wraps, and car wrapping companies?

The demand and technological advancement is leading to 3d signage use on vehicle wrapping vinyl film. There is also the potential for expanding onto the vehicle wrap film and film with stretch, which allows the same wrap film to stretch and fit to curved surfaces and ridges.

Metallic and colour-changing effects, an area in fleet graphics in which we may see some development over the coming years; similarly, we can expect growth in textured effects such as carbon fibre. These effects have proved enormously popular and may provide an example of many opportunities for vehicle graphics businesses to connect with their target audience of car graphics enthusiasts in the coming years.

The world of vehicle wrap advertising is consistently popular, and experts predict that the whole vehicle wraps, advertising and branding industry will continue to see many exciting developments in the coming decades.

 

Summary

Advertising is an important part of business engine, and our award-winning team at Hardy Signs is there to help produce the best vehicle print and wrap version tailored to the brand.

All above components such as colours, fonts, graphics, text help on achieving one goal, attracting potential customers and bringing them in. Each element help on their own way whether it can be the size, colour or shape.

Don’t hesitate to contact us at HardySigns.co.uk if you are thinking to get your vehicle wrapped.