Planning is a good start in every task taken in life. Planning allows you to set goals which are feasible, measurable and in line with the final outcome that you are seeking.

Known as the most powerful and effective way to attain what you want is called ”planning”. Planning is broader than we might think: taking a set of necessary steps not only to achieve your goals but also to carry them out in the most efficient manner.

A signage plan or system provides – in simplest terms – an efficient source of information and guidance for people. They will be able to navigate large areas like markets, massive buildings, complexes, or hospitals.

A directional signage system can communicate various information types. Advertising uses advertising to promote a company’s services or products. Typically signs are used to warn the public against dangerous things, such as Stop signs. Wayfinding plans are primarily used for providing direction for persons that use exterior and internal advertising within business premises.

Nobody plans to fail; they simply fail to plan.

Why do you need a signage plan?

Business signage is a crucial component in the growth and development of an industry sector. Customer feedback and sales can tell if a current sign is working for the business or not.

Nothing to worry about; the business size can be a big company or simply a corner shop; signage needs the same quality and dedication. Installing outdoor advertisements requires analysis of the space around and a plan to make the process easy for passers-by.

Advantages of the signage plan

Way to success

A signage strategy is a way to succeed for the business. Business signs will be there working to attract new customers 24 hrs and have a huge impact on the overall running of the company.

Good signage will be easy spotted and memorable by choosing the correct colours, content, optimum lighting and the quality of installation. An effective signage plan is an investment for long-term value and pays back by bringing customers and increasing sales.

Professional look

The whole process of planning signage will consist in various elements that give potential and value to the business. One of them is showing professionalism through signs. Professionalism means care, making people feel in safe condition unless they have a huge board on the business entrance.

A high-quality, professionally designed sign will create a long-lasting impression on your customers and help you build a strong presence in your local community.

Also, it will help communicate who you are and what you stand for as a company; it’s an essential piece to building your brand. It’s also something that you shouldn’t take lightly or postpone as part of future projects in your planning process.

How to plan it?

To achieve perfect signage for your business, there are a few settings which will lead you to success:

Size: Our professional team at Hardy Signs will help to determine a suitable size and shape of signage in coherence with the building. The size of the building usually is a great reference for the sign’s size. Shapes should match with the inside and outside overall look of the company in order to enhance their best version.

Location: Another important setting is the location of the business. Through signs, we want to increase visibility where the sign would be different for a business located on a highway compared to one in

Colours and Fonts

Colours should be chosen carefully to meet two basic requirements: colours that represent the company at their best and are attractive and eye-catching for people.

It’s essential to work on a strategy of colours and fonts which are eye-catching, easy to be seen, and transmit the message the business decides to give to customers.

Message

Content on signage is another way to call for action, and usually, if it’s carefully chosen with represents the business for a long time at least.

Position

Our professional team is specialised in signage and will help you to determine the most interactive spots to put signs. Whether it’s a large or small building, they will carefully investigate the corners that need to come to life, the halls covered in signs, and the entrance and exterior signs. Our team is skilled in analysing the strengths of signs in a business.

Local planning authority

Aside from all the planning for the physical signs, environment analysis and position, another thing to consider to be in line with is planning permission.

The office building area will determine a few standard conditions which need to be applied.

An agreement with the owner of the site and the local planning authority should be made to input the necessary rules, legal requirements, getting the correct permissions, and planning regulations depending on other factors, such as the case of a public highway located business.

Planning permission is required for exterior signage mainly. The reason is that local authority needs to ensure that any outdoor advertisement of a business will not obstruct or create too much trouble for the area users.

Rules to be aware of…

The main rules consist of having the permission of the owner of the site, highway authority permission if it’s placed on highway land, not obscure or hinder the interpretation of an official road, rail, waterway or aircraft signs or create any other hazard.

Another rule consists of illuminated signs, which require express consent on the size used. Any signs larger than 0.3 square metres may need planning permission.

If a signage is not authorised by the local government or doesn’t meet the planning rules, it will ask to be removed carefully.

Is any signage excluded from planning permission?

The answer is YES, advertisements signage which the rules exclude from the planning authority’s direct control, such as those for which the rules give a ”deemed consent”.

Check our news section and read more detailed information about the five standard conditions for signage planning permission.

Conclusion

Get advice from an award-winning team at Hardy Signs to transform every corner of your business through signage.

Whether you are looking to advertising or showing brand awareness through signage Hardy Signs team is one click away. Contact us through phone or our live chat on the website, and one of our team will take you through all services.

If you are considering signage for your business, we hereto consult you with all information you need to decide on any project.