As part of their 90-year celebrations, Hunters Furniture, called in Burton on Trent firm, Hardy Signs Ltd, to offer their expertise in delivering a new signage scheme for the exterior of the 27,000 square foot showroom.
The new scheme incorporates a traditional wooden fascia with decorative trim – painted to the corporate colours. The name ‘Hunters’ is highlighted in custom-fabricated 3D letters which house an LED lighting system. The LED lights cast a soft white light back on to the painted wooden fascia to create a stylish ‘halo’ effect. In total there are four individual logos positioned along the fascia, which spans over 100 square metres, beginning on Babington Lane and continuing around on to Gower Street.
In addition to the fascia, the award-winning signage company supplied and installed wayfinding signage within the store – utilising the new brand colours and styles. “We wanted the image of our store to reflect the quality of the furniture we sell and the materials they are made from” continued Nina Sheard. “We’ve already had great feedback from both established and new customers alike, we wouldn’t hesitate to recommend Hardy Signs.”