2021 has been a fantastic year for wallpaper graphics, it’s an on-trend signage solution that is truly in high demand.
Wallpaper graphics are a great way to promote your business, and one of the main benefits is that they can emphasise and increase your brand identity. Visual content helps to tell a story or enable your core values to be shown off and remembered. Bringing colours and creativity into bare spaces can really open a room.
Wallpaper is widely used and obviously not even something new; it dates from ancient Chinese culture. Around 200 BC, in China, the first ‘type’ of paper was created, to turn this into wallpaper they used pasted rice to help it stick to the walls. In 1785, the first wallpaper machine was invented in France. Now, let’s look at wallpaper graphics in the modern era.
A few things to consider:
Place: Digital wallpaper can be put anywhere however if you’re using this as a marketing tool it must be in a high footfall area such as the main entrance, reception, showroom etc to get the most out of it.
Size, fonts, colours: The design is very important as you want to catch everyone’s eyes, making sure the size, font and colours all go together is possibly the most important factor. Especially if you want to show off your brand values, goals and protocols.
Quantity: Visual content has a high impact on customers so the quantity is also important, you don’t want to overdo it as this can put people off.
Read our blog on the ‘Importance of Colours in Signage’:
>> Grab Attention
Everything in and outside of your business building should be related to your brand and services. It is believed that the human brain processes visual content 60,000 times faster than text.
Two main factors make wallpaper content easy to memorise: first, you can always decide to change it as per the latest trends and second, it allows customisation.
Wallpaper has gone beyond the simple usage purposes of being a background element or covering damage on a wall; now, it’s an art, an attraction, where technology development allowed a more extraordinary design.
>> Engagement
Visual content has the power of showing many things at once, like composing a quote, message, achievements, reviews, all together with relevant images. Wallpaper graphics can be a smart choice to be placed in your halls or seating areas with questions and barcodes for your customers. By doing this your customers can interact whilst waiting around etc.
>> Marketing
Once attention and engagement are achieved, the next step is marketing. Along with graphics and text, there is space to highlight key marketing messages. You would typically expect a different call to action, brand values, website, social media channels as a unique selling point to get people interested in your online presence.
Another option is by composing the graphics with services or products in an entertaining or attractive way.
>> Professionalism
In a very busy marketplace, attention to detail is what often makes the difference. A defined environment in every aspect shows professionalism and a positive attitude towards visitors’ experience. Adding Wall graphics to your offices shows confidence in the products or services the company provides and boosts customer impressions.
Achievements can stand beautifully in halls or offices walls which help motivate and inform your staff, visitors and clients.
In our experience, wallpaper graphics won’t have a significant impact unless you make them part of your continuous development plans or marketing strategies. When you look at key stakeholders, wallpaper can impact the mindset of internal stakeholders and the perception of external stakeholders.
With plenty of options available to choose from, wallpaper design and material, it’s time to take advantage of using it. Wallpaper designs can be from any style of modern, digital, or antique.
Our team of experts in our design studio can advise and help to find the best alternative for you to maximise the space.
About the company: Hardy Signs is a professional and digital signage company that designs, manufactures and installs bespoke signage products to a wide range of business sectors in the United Kingdom. The company has been awarded the manufacturer of the year in 2019 and 2020.
