Nowadays digital signage has elevated the costumers experience with just some investments in signage and screens.
Along with luxury hospitality interior and exterior designs wouldn’t be enough if there were no professional signage established. Signage for hospitality improves the brand identity and promotes recognition.
Hotel signage can enhance brand identity by incorporating the colours and ethos of your brand, giving consistency across your whole site. Your hotel signage says who you are and sets you apart from the competition.
Benefits of Hospitality Signage
Dynamic displays will boost the hotel’s presence and improve the customer experience. It adds value to the whole system, not just focusing on advertising. The advantages of using hotels’ digital signage have given them a chance to businesses to talk directly to the customer as never before.
If executed properly and professionally, hospitality digital signage, can produce a number of key benefits. Digital signage would generate new income, increase staff efficiency, the guest experience, enhance customer service, create more and improve the entire guest experience. Hotel digital signage also greatly benefits advertisers and the most important audience – your guests.
On the other hand by using hotel digital signage, hotels are able to showcase and position themselves as technology-driven businesses, which will add value to the hotel brand.
First Impression
A first impression will set a certain opinion which is difficult to be changed later on. Given the benefits of creating a professional first impression that reflects values and brand identity by applying exterior and interior signage. An example of a good first impression would start from the prominent hotel signage, which should be attractive and easily recognised.
Enhance Branding
Implementing digital signage drives engagement and enable customers to connect with the brand emotionally by increasing brand awareness. It also help to create, target and attract the right audience through logo, colours, designs and images.
Guest Experiences
There are various applications for digital signage in hotels, but the hospitality industry has seen the most success with it thus far. The desire to create something to make consumers pleased is something that hotels and other hospitality businesses share in common. Luckily, there are numerous ways in which a network of digital signage displays could improve guests stay experience.
Guest impressions will start from reception and the check-in process. During that time, video walls, weather forecasts, special offers, sales, events, restaurants and other relevant information can be shown on digital signage displays.
Wayfinding Signage
Another example is clear directional digital signs next to rooms, restaurants, and other amenities that elevate the guest experience by guiding them to get around quickly and safely. Wayfinding inside the building is essential for customers where; they expect a simple way to move throughout your establishment.
Unlike the traditional white paper sheet with an arrow indicating “this way,” digital signage is a more effective and attention-grabbing wayfinding and directing device. Interactive kiosks on all floors can and corners to attract and interact more with customers.
Exit & Emergency
Safety in hotels is one the most crucial characteristics costumers need to assurance about. Usage of signs and digital displays to give valuable information and direct guests in case of evacuation should well planned. Useful information about safety and guidance provided on visitors wait time would make them feel safe and comfortable during they stay in hotel room.
Check-In
From speeding up check-in to guests about your amenities, digital signage is a must-have for any hotel looking to elevate its brand and delight visitors. Speed up the check-in process with interactive kiosks. Hotel guests are usually eager to get into their rooms.
Also, visitors may check themselves in and out by installing touchscreen kiosks in the hotel lobby, freeing up staff time to focus on other tasks and meanwhile encourage engagement with guests through videos and other content.
Keep Guests Updated
Halls and waiting rooms are the best chance to show hotel amenities, menus and leisure facilities, such swimming pool, gym and other entertaining areas. The use of digital signage screens is an essential tool in attracting customers to your restaurant for a promotion. Use your touchscreen for people registering for free. Invite the guests to your site to participate in the activities that are being organized during the course of your stay.
Content management systems on cloud platforms are designed specifically for marketing campaigns and allow them to be delivered from any location. Some hotels use the digital signage tech to provide stock market updates for their guests, as well as local attractions, events and headlines. Whenever you use hotel digital signage, make sure you’re adding real value wow your guests.
Summary
Hardy Signs have 30 years experience in signage industry and a leader in quality and services provided. Digital signage for businesses is one the strengths of our award-winning team which provides a full range of support services and help to achieve the desired outcome for clients.
A wide range of services including various materials, colour and prints allows costumers to choose the best for their brand. For further information and guidance do not hesitate to visit our website and get in touch with our signage experts.
