Demand for digital signage is significantly increasing every year. The need for an effective approach to promote for a product or service to a specific target group has been translated into growth for digital signage industry.

According to Forbes, the data integration is the number one on trends for digital signage industry development.

Lets see how digital signage works by integrating data, screen content combined with different data sources relevant to the company and attractive for the audience. Quality time is the key to grab the attention of customers and digital signage content allows you to customize what screen displays in any way it works for the business.

Make your digital signage dynamic with data integrations

Data integrations could help elicit a better customer base or impede profitable operation growth. All businesses in our digital era need data. The more information your site provides, the better its ability to tailor it to suit your visitor needs. We’ll look at various aspects of dynamic digital signage content through data integration.

DYNAMIC DIFFERENTIATION: Studies have shown that dynamic messaging can increase retail sales by 93%!

We live in an era of digital transformation

Internet has changed how we interact, and how a business operate. Organizations should change the way they do business operations to take advantage of digital innovations , dynamic content as a means of communication. In a world where consumers expect a fast gratification experience and more personalized experience, they want to find them elsewhere.

Every business needs to be data-driven

All your systems must function seamlessly to get accurate information about how the business operates at each stage of its development. Added in, information technology has been shaping digital futures in an interesting and dynamic way.

We go beyond implementing a sensor-based signage solution to discover innovative solutions to meet our client’s particular needs. Audience is the main focus on strategy planning.

Get noticed with the right digital signage content creation tools

Digital signage may help you communicate a message but will only benefit you in a positive way. It does not need to take long for content marketing to be effective.

How can I create content without graphic designers? Use a suitable instrument to perform it. Type of signage content: You probably already have a few of these content tools and you have yet to think about using them on digital screens.

Data integration can uncover new revenue opportunities

Data integration will help identify revenue opportunities. A retailer that uses a software package for data analysis can determine what products their customers buy. By using data integration, you can find out what products and services will bring more profits for the company.

You’ll learn the proper locations for marketing efforts to make more income. These factors are especially important for retail as consumers have a huge choice in online and offline purchases.

Dynamic digital signage content strategies

The content you choose will vary depending on your audience problem. You’ll find plenty of examples of digital signage content here, but it’s the best combination that makes a digital display/advertising content strategy different.

The most important rule is sticking to brand values and goals while marketing products or services.

Improve internal communication

A positive brand image must also be visible within internal departments. In other words, engaged employees are individuals who understand the situation and enjoy the job they’re working with.

What data to integrate with digital signage solution?

• News and Weather

Give a fresh and live data to readers, viewers will grab their attention on digital screens or digital signage displays. Top news would make everyone stop and increase the level of interest to know what`s happening around.

On the other hand weather is a must to know. Based on research the probability that people check the weather is 68% of people at age of 18-29 years old checked the weather daily, while 87% of people above 60 checked daily on forecast.

Straight forward and dynamic data which can be extracted from certain collaborations with companies that can afford this service.

• Social media Feeds

Social media interactive content strategy will attract people easier and direct them quicker to web. Social media is playing the biggest role in the current advertising market by attracting and engaging customers, getting feedback and loyalty, increasing market reach and revenue, developing brand identity, and reducing marketing costs.

Creating interactive videos, with relevant content sources linked to the services you do and promotional offers. From social media to traffic to emergency notifications to digital screen, integrating data into your digital signage helps create a personalized and engaging experience.

Creating great content will keep your playlist fresh and will support the objective you have on reaching customers with dynamic content. A good example would be supporting healthy lifestyles on social media and integrate them on digital menu boards. Every company is maximising the effort of supporting eco- friendly products and healthy eating lifestyle.

• Financial content sources

Economic information is always an eye catching source. At current situation where economy is going through crisis everyone is interested to listen to new information daily. Price increases, inflation and lack of energy sources are taking all attention on headlines.

Presenting them in graphs or other visual tools and showing on digital signage screens.

• Calendars

Busy agendas create stress, pressure and sometimes people miss a meetings. Calendars showing on a corner of the digital signage screen can help a lot to remind users about it and reduce their time to go and open it on their phones or tablets. A simple and attractive layout would help to connect more with customers, showing care and help on busy working days where they are focused on many things.

Conclusion

Create differentiation on the market by adding data sources within your digital signage content. There are many ways to make the digital signage dynamic such as: images, video, web pages, rss feeds or news content.

At Hardy Signs, our award -winning team will help you step by step and deliver a high quality work. Don’t hesitate to contact us through our website and reach out to our specialist. Our team will help to customize your digital signage in a way that you can fit your own content and any other data sources you may want to add. If you have created some innovative dynamic content and you are not sure how to put it out to customers, reach our team at Hardy Signs to get digital signage for your business.