Digital signage has taken over the advertising industry. The latest trends in digital signage include freestanding digital signs, touchscreen signage, outdoor digital signage, wall-mounted LCD screens, LCD video walls, and more.
There are several reasons to consider prioritizing digital signage above standard signage with still images and messages. Here are the top three benefits of using the latest digital signage technology to drive traffic to your business:
1) Increase Customer Engagement
Customers are immediately attracted to digital signage because the picture is often vibrant and animated with colourful images, logos, and text. Increasing customer engagement with digital signage is much easier than traditional printed signage. And thanks to the latest trends, you can install digital messaging and imagery almost anywhere.
2) Maintain a Competitive Advantage
Many businesses are not following the latest trends in digital signage technology. Instead, they still use classic printed signage to reach their customers. But you can maintain a competitive advantage by using digital signage for all your company’s promotions. Then you will attract more customers than your competition.
3) Display Multiple Designs on One Sign
Digital signage allows you to experiment with several designs on the same signage. For instance, if you use an LCD video wall to display your promotions, you could have it transition between various promotional messages and designs on the same wall. Then you don’t have to worry about taking down signs and posting new ones. The digital screen can change the designs for you automatically.
Learn More
Would you like to learn more about the latest digital signage products and how your business can benefit from them? Call Hardy Signs at 01283 569 102 to learn more today.
