With today’s digital world, more and more people have adapted to online banking techniques. Nevertheless, banks have always tried dedicatedly to make their branch experiences faster and more effective

What is the best way to connect a bank with its customers after the visit rate to a bank branch drops 26% in five years? Although online banking has become more prevalent, the majority of people actively depend on local branch banks.

Financial institutions have been forced to think about the most appropriate way of addressing this problem. Digital signage have been used in the banking industry for refurbishing its brand and branches over the past few years.

What you need for a digital signage solution?

Digital signage consists of three main components. Marketing display will last the longest as it is specially designed to be utilized long-term as signage. These are also suitable for outdoor use. On one end is a display that consumers use when decorating.

These are not built for a long time, or for a wide application, in the same manner that commercial screen screens are. Media players are computers which control signage. It can run various software platforms, but most commonly the best choice is the specially developed digital signage platform .

What are the benefits of digital signage?

Five Advantages of Digital Signage Solution

• Attention-grabbing display

• Dynamic content management

• Increase impulsive sales

• Increasing the online presence of retail brands.

• Display of interest

• Encourage impulse purchase

• Increased presence of online media

How banks use digital signage?

Consumers want a high level of service. It want’s a smooth, best experience. It’s not just a personal experience for our employees. From the moment they come to the banks, it is best that you give them the highest quality. Digital signage is now the answer to many of today’s problems. Today, bank customers rely on digital signage for educational or entertainment at the bank branch and in its physical locations. This makes the consumer feel happier and more confident with their purchase. In addition, digital signage can be easily installed and used.

3 ways digital signage can improve banks

Build client confidence in your brand

Getting positive reviews is a crucial element for banks today. Display your customer testimonials to everyone who visits your office. New clients who may be thinking about using your bank for the first time will probably be interested in seeing what existing customers say. So giving these details to yourself increases confidence. It demonstrates your reputation as a professional who knows no secrets.

Capture the attention of your customers with eye-catching visual content, slides, video walls and create a brand reputation. Inform them of your products, benefits and future goals like loans, value-add services, and new products.

Customers management

Queue management

Nobody likes the prospect of waiting for an answer. What’s worse is the fact that you don’t know if you can get the phone call. Digital signs show the quantity of waiting customers waiting for a specific type of services and indicate where the user should be going when the phone comes in. Customers can complete some quick tasks by phone or simply get some fresh air in.

Wayfinding

For larger branches, digital navigation systems are ideal for directing people to where they want to be. It will help you find the right location by searching based on key words or phrases on an interactive touchscreen. Maps highlight the fastest way to travel. Users can pinch and zoom, view items in a new way, and learn about what the business offers.

Waiting times

There is usually a wait time at a service but that’s where digital signage is crucial. Digital signage allows you to personalise and entertain the customers at your bank branches. Customers can check the different areas by using the interactive touch screen method of the digital signage board.

This removes the need of long waiting to be served by the bank employees to get their money sorted. Especially because you have access to countless digital materials. Depending on the product, your brand content may include news, sports, or music. This helps to engage the customer’s interest and reduce the perceived waiting time. With easily recognizable categories such as financial and business, it’s easier for clients and partners than before.

Interactive kiosks

Touch screen kiosks offer customers the opportunity for self-service. They are also able to access systems without going outside your normal business day hours. Interactive kiosk technology reduces caller calls and lines and can be used for secure authentication directly into systems.

With Bank Digital Signage Software that provides customizable applications and API integration, with the user friendly applications you can create and use the app easily. It becomes possible to create self-serving functionalities that fit virtually everything you need. While helping them to get financialy sorted, displays can present advertising information through digital screens.

Showing customer reviews, targeted messages, special offers, QR codes to easily access certain websites it entertaining content will improve customer experience. According to Forbes, small banks will lose their market share in an increasingly digital market because they struggle in delivering effectively digital experiences to costumers.

Educational or entertaining content displayed

As customers wait you can communicate useful or enjoyable content to their digital signage for them to stay engaged. They don’t have to wait until their call comes. Many banks don’t take advantage of the opportunity to educate and engage their customers during that time where is highly advisable to be used.

Visitors are often unaware about many services banks provide as a lack of communicated information and financial literacy. Content that interests you could range from live news, weather conditions, currency exchange rates, and entertainment videos to content on YouTube if you prefer. The habit of offering printed materials is slowly getting out the way where people find more efficient getting information on digital displays and screens.

You might even put a few videos on your social networking page. If you share content online with inbound customers, you will gain more interest for in bank branch experience. This includes providing small videos that cover a variety of topics such as savings, tax planning and investment advice. Your customers feel empowered in a positive manner, boosting trust and loyalty in your banks.

Conclusion

With indoor and outdoor digital signage, banks have a unique opportunity to put their message across. Another example is how local community banks showcase local events to prove their connection with the local community.

At Hardy Signs you will get support from our award-winning team and build an innovative and friendly environment for your customers. Digital signage is a service we offer for our customers to transform the entire branch which improves customer experience. At Hardy Signs we are keen to offer a unique opportunity which is customised as per business branding and goals.

A financial institution or retail banking can be complex looking from customer view and we are here to simplify the process using digital signage. At Hardy Signs you will get the support and high quality screens and other digital signage to give a smooth in branch experience.