Colours are a significant factor in creating memorable brand logos and advertisements. Everything from your promotions to the products you sell should bear the same two or three colours. That way, people can look at your products and promotions and immediately associate your brand with them.

There are many great examples of brand colours matched across several retail environments. Colours identify the brand and represent the products they have to sell. Therefore, you must learn to consistently use the same brand colours on the interior and exterior of all relevant retail environments and promotions.

Here are some examples of where you should be using your brand colours:

Customers should see your retail colour scheme on everything, including the product packaging, plastic bags, shipping boxes, etc. Then it becomes a constant reminder of your shop whenever people encounter your retail brand colours.

Tips for Matching Brand Colours

Typical retail environments consist of the outside, entry points, product aisles, points of sale, bathrooms, exits, website, and customer service desks. Properly using colours in each area is key to driving your customers to your shop and then out of the shop with a purchased product. But you must match the colours to stay consistent with your messaging.

Here are three tips for matching brand colours across retail environments.

1) How to Pick Colours for Your Brand

Internet marketers and branding strategists have various colour theories regarding how specific colours make people react or respond. The colours you choose should match the feel of your brand’s personality and the products it sells.

For example, darker colours like black are often associated with luxury shops and items. Most jewellery shops like to use black in their signage because it emits a feeling of power and strength. On the other hand, cooler colours like green and blue are more associated with environmental friendliness and anything that has to do with nature or the environment.

Now let’s say you run a discount retail shop selling items at a reduced cost. In this scenario, the best colours for your signage are warmer colours like yellow, red, and orange. They make people feel more optimistic and energetic to spend money on something, especially if it’s cheap.

2) Use the Same Hex Colour Code

When we talk about “matching brand colours,” it means ensuring you’re using the same hex colours for your scheme on every sign. If you’re not familiar with the term “hex colour” it refers to how much of a particular colour to show.

Hex colours have values represented as numbers ranging from 0 to 255. Each value represents a certain amount of red, green, and blue. Combining various colour values creates a unique hex colour that can only be duplicated with the same hex colour code.

Now, concerning matching brand colours across different retail environments, you must ensure you stay consistent with the hex colours of your brand’s colour scheme. Don’t assume that solid colours like yellow, red, and blue are the same everywhere.

Their unique hex colour codes represent different tones and shades of these colours. So if you don’t duplicate the colour code on your signage precisely, people will notice different shades of your colour scheme.

As a result, your colour scheme won’t have the same effect on people. Your signage will come across as coming from a different company because the colour tones are not exact. For this reason, you need to write down the hex colour code of your brand’s colour scheme after deciding on which colours to use for it.

3) Screen Your Competitors’ Brand Colours

Another reason why original hex colour codes are important is to avoid using the same colour schemes as your competitors. After all, if every retail business owner used the same solid colour combinations for their colour schemes, you would easily see numerous crossovers between various retail brands in the industry.

It is crucial to ensure you’re using an original hex colour code with no two-colour value combinations the same as another retail company’s colours. Otherwise, your customers might confuse another retail shop with your shop. Then you would either lose business to the other shop or end up with a damaged reputation based on the actions of that other shop.

So, if you see numerous retail brands with red and white colours, for instance, it doesn’t mean you cannot use red and white colours for your scheme. However, it would help if you used a different colour value or tone for each colour to differentiate yourself from the competition, which uses similar colours for their schemes.

Contact Us

Would you like some constructive advice or assistance in matching your brand colours across multiple retail environments? Call us at +44 (0) 1283 569 102 to get assistance.

About the company: Hardy Signs is a professional and digital signage company that designs, manufactures and installs bespoke signage products to a wide range of business sectors in the United Kingdom. The company has been awarded the manufacturer of the year in 2019 and 2020. and recognised in 2021 and 2022 as one of the top 5 manufacturers in Greater Birmingham Area.

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