Friday 2 January 2026

It is about finding that extra bit which is missing to make everything look completed; sometimes, it’s a challenge in every business.

We can all accept that signage has the power of transformation, bringing places to life and building a presence in the community. As human beings, since fire was invented, the intention was to give brightness to dark spots.

Fast-forward to today, where technology has advanced, the usage of illuminated signs has a significant impact on the visibility and promotion of a business.

Different ways of illuminating

Basic methods of illuminated sign for your business stand on two ways of lighting an object. The first way is straightforward, backlit signs, by shining a light at it, a popular technique that is easy to implement, but it carries drawbacks such as issues with reflection and not being energy efficient. The second method is front lit signs, making a sign bright by shining light out of an object with simple neon signs or fluorescent light.

The most modern illuminated sign is by using light emitting diodes or knowing as LEDs lights.

The benefits of illuminated signs are numerous but let’s top four which will help to make a decision faster on applying illuminated signage in your business.

Visibility

In all industries, marketing plays the most crucial role in the growth of the business. One of the marketing fundamentals is visibility; it can be the online presence or tangible. In terms of tangible companies, visibility is the key to growth, the key to driving into the traffic and draw attention into a competitive market and attracting potential customers for your business.

Statistics show that first impressions are developed within a fraction of a second when seeing at something. These seconds will determine a judgement on attractiveness, likability and trustworthiness.

Professional illuminated signage will make the logo and your message noticeable to passers-by, even if it’s an extra mile away.

Illuminated business signage has many benefits, such as attracting customers and drawing attention during night hours. It’s a marketing engine which generates visibility by advertising non-stop.

Branding

Illuminated signage would be for sure the best presentation of the brand, including logo, colours, graphics and text. These are the most powerful elements to include in signage to represent and promote the brand at its best.

Increase brand recognition by illuminating critical elements of the company’s values and goals. Statistics have shown that illuminated signs are highly effective in showing professionalism.

People make assumptions based on what they do, which means that establishing the business brand is a crucial element for growth. Illuminated signage is the best option to show your availability 24 hrs and remind them of your presence in the market.

The first impression doesn’t happen twice, and these three factors have an immediate effect on it:

Quality of the signage:

A low quality of signage will make people assume that the products and services you offer are also low quality.

Personality and values of the brand:

Raise brand awareness by putting effort into finding the best representation through fonts which will show customers how serious and professional the business is.

Showing your strengths:

Whether it’s a service or product, a good sign should tell passers-by what the business is about.

Cost-effective – easy maintenance

Saying it’s cost-effective in the first place, the argument would be no; it’s not. The cost of these signs is indeed higher than typical signage but seeing it from a different point of view, it will make sense that YES, it is cost-effective in the long run in terms of lifespan and energy efficiency.

High-quality Led illuminated sign would make a difference in the reflection of the light, get it focused in the direction you need, have full brightness and be durable in any weather condition.

Automatically the running cost would be reduced as there is no need for many lights to create the brightness you want, which turns into less energy consumption.

Grabbing attention

It’s obvious now that with new technology improvements, there are many ways to grab customers’ attention by advertising the best business version. Statistics show that 65% of people who noticed an illuminated sign visited the company immediately.

The significant advantage of using illuminated signs is that they are visually appealing. There are probably other businesses as well, which means it’s harder to stand out; however, illuminated signage will make you stand out from the crowd and allow you to update the promotion campaign.

A fresh look in colours and designs would say a lot about the business’s professionalism and customer care.

Why to invest on illuminated signage?

Purpose of any advertising is to bring customers, spreading the brand values and message and help the business get into leading market. illuminated signage is the best way to go with, putting light into your signage to increase visibility.

The quality of the signage is an important element which shows professionalism and we are here to support you in every step and get your signs to stand out.

Types of illuminated signs:

3D face-illuminated letters – illuminated letters using acrylic material placed into a metal sheet. Each letter is illuminated using led lights.

3D halo-Illuminated letters and logos – 3d lettering using Leds to create the halo effect of illumination which is reflected behind the letter

3D acrylic-illuminated letters and logos – Acrylic lettering create a clean and modern view and because of its benefits it’s used widely in outdoor and indoor signs.

Neon signs – Neon signs are energy efficient comparing to other illuminated signs and they can be used on lightboxes, retail shops indoor signage etc.

Flexible-faced boxes – Flex box is an illuminated signage system usually used for exterior signs. Flex box contains a PVC banner to create illumination to the banner graphic.

Stencil-cut boxes – This illuminated signage is made by stencil cut boxes and Leds fitted within the box.

Sign lighting – Making use of the current signage by installing trough light. It can be made at any size and the illumination will be 24 hrs.

Conclusion

Any business can make use of illuminated signage advantages especially the hospitality industry such as pubs, restaurants which tend to be open late at night and need bright to their front signs. Depending on the company and the brand illuminated signage can be exterior or interior signage.

Signage is an essential component of a business marketing strategy to increase sales and attract customers. Professionally produced business signage is about customer service as well as advertising. It enables potential customers to easily find out information they need to know, whether that’s your opening hours, your services or simply the fact that you’re there on the high street.

Get in touch…

Get in touch today with Hardy Signs for any business signs, an experienced and successful company in signage production where you will find support in every step by a professional team, high quality of materials, safety on installing process and much more.

About the company: Hardy Signs is a professional and digital signage company that designs, manufactures and installs bespoke signage products to a wide range of business sectors in the United Kingdom. The company has been awarded the manufacturer of the year in 2019 and 2020.