Nothing is more valuable to a company’s advertising efforts than national branding. It establishes a unique appearance for every sign design produced for the company. That way, people across the country will see the signage and instantly think of the brand associated with it.

Businesses in the UK spend over £20 billion on marketing and promotions every year. Hardy Signs has received the honour of creating signage for several national brands. Some of which include:

  • McDonald’s
  • KIA
  • B&Q
  • Brett Martin
  • General Electric
  • Ford
  • Adient
  • Polymer Engineering
  • Subway
  • Aspire Housing
  • And many others!

A professional signage manufacturer like Hardy Signs understands how to create signage that honours a brand’s identity. We will utilise a set of guidelines for your signage to help your brand gain national recognition. If you already have these guidelines available, we’ll be happy to implement them into the signs we create for you.

Here are some of the main guidelines we can use to create your brand’s signage:

1) Stay Consistent with the Signage Materials

A successful national brand doesn’t use any random materials for its signage. After all, have you ever seen McDonald’s use a wooden sign to display the golden arches? Of course, not.

National brands have to stay consistent with many aspects of their signs, such as the materials and finishes. For example, you cannot have bright neon signs in one location and carved wooden signs in another location. That wouldn’t make any sense, would it?

Your brand must stay consistent with the type of signage you use to display the logo and brand name. Otherwise, your customers could get confused and think about a different company if they see different types of signs used to display your brand messaging.

2) Stay Consistent with the Colours and Fonts

Another way to stay consistent is with the colours and fonts used on your signage. One of the worst things you can do is switch the colour schemes on your brand’s signs. Your customers need to visualize your brand in their minds whenever they think of your company. The best way they can do that is by remembering two or three specific colours that reflect your unique brand.

The font style of the text content should also remain consistent. For example, it wouldn’t make sense to write your brand name in Arial font on one sign and then Times New Roman font on another sign. If you want people to visualize your brand successfully, you need to be consistent with the font you choose for your signage text.

In fact, it would be even better if you could create an original font style for your brand name rather than using a standard font like Arial and Times New Roman. Hardy Signs can advise you on font creation if you have trouble coming up with an original font.

3) Always Display Your Brand’s Original Logo

Honouring a brand always falls back on its logo. Every successful brand has one powerful and original logo to display on all its signs. A good logo gives consumers an overall sense of the company and what it is trying to accomplish. In addition, an original logo can help consumers remember a brand and the products or services it sells.

Sometimes, it only takes a simple logo image to attract people to a business. For example, look at all the success that Nike had with their “swoosh” logo. Even though it is such a simple image, it is one of the most recognisable logo images in the world. People could see that logo anywhere and immediately think of shoes and sneakers.

4) Reflect the Personality of the Brand

Every brand has a unique personality. Brand signage can easily reflect that personality in its messaging and design. For instance, you could use humour in your company slogan or promotional ads to establish a funny personality for your brand. Perhaps you could use illustrated or painted images for your signage graphics to reflect a creative personality for your brand.

Contact a Signage Creation Professional Today

Do you need to create signage that honours your national brand? Do you need to create signage to establish your brand at a national level?

Contact Hardy Signs at +44 (0) 1283 569 102 to learn how our signage creation services can help you establish your brand and make it recognised across the country.

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