Ahead of EFL Cup round 2 fixture at the Pirelli Stadium, our team have attended site to install new pitch-side signage for Burton Albion Football Club. In order to meet the deadline, more than 60 square metres of printed signage was designed, manufactured and installed in just two days.

The signage runs at pitch level, over 90 metres along the south stand at the home of the Brewers. Using the latest in UV technology, the designs were printed directly 8mm Correx; a fluted material which is ideal for advertising at sports venues. Typical sign materials could be hazardous to players should they collide with the pitch-side frames. However, Correx is a lightweight rigid material that will bend on impact rather than shatter – reducing the risk of injury.


The club expressed a wish to promote the numerous facilities offered at The Pirelli Stadium and the new signage highlights their weddings, hospitality, conferencing and banqueting to the fans, both during televised games and to those on the terraces, when supporters return to the matches.

The Brewers face Aston Villa FC in this evening’s Carabao Cup Second Round fixture for which the new signage will be on display to the Sky Sports TV audience tuning in for the tie. The match ball will be displayed on a custom branded plinth prior to the game, also provided by Hardy Signs as part of the project.

In addition, a number of additional Hardy Signs branded signs have been added as part of our continuing relationship and sponsorship of the club which extends over 25 years. Over that time, we have supplied a wide range of signage solutions to both the club and the community trust alike.

These solutions include sponsor advertising signage, health and safety, event signage, catering and hospitality signage and site management signage to name a few. Back in 2005 when Burton Albion unveiled their new home at the Pirelli Stadium, Hardy Signs designed, manufactured and installed signage for both the interior and exterior of the project. Since that time, we have remained preferred supplier and supported the club on their journey to the football league.

About the company: Hardy Signs is a professional and digital signage company that designs, manufactures and installs bespoke signage products to a wide range of business sectors in the United Kingdom. The company has been awarded the manufacturer of the year in 2019 and 2020.

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