Neon signage is one of the most popular and striking advertisement methods. Hardy Signs and Graphite Media discuss the role of neon in this decade. The world of signage and decor has changed tremendously over the last few decades, and Neon Signage is undoubtedly something that has evolved over the years. Traditionally filled with various gasses to achieve different colours, LED now offers the user a lighter, more robust and environmentally friendly choice to its previous forms.

LED neon signs are back to fashion and are becoming a preferred choice for many businesses looking for eye-catching light-based signage for their premises. Initial purchasing and running costs are lower, plus their flexibility, range of colours, and overall safety benefits make for the perfect choice.

>> What are the Benefits?

  • A vast choice of colours is available to match your brand.
  • LED Neon, on average, has a 100,000+ hours lifespan compared to that of a traditional neon sign of 30,000 hours.
  • LED neon signs generate just a little heat and are safe to touch. Traditional neon becomes extremely hot when switched on and is usually placed within a perspex or glass box for safety.
  • Increasingly, LED bulbs are becoming recyclable too. Traditional neon signage is classified as toxic waste due to gases, glass tubes, argon, or mercury contents. LED has none of these issues.

LED neon signage’s short and long-term benefits are literally ‘light’ years ahead.

To see how your business could benefit from Neon Signage

>> What has demand been like for traditional Neon in recent months, given the impact of Covid?

Like other signage companies, we have seen a huge demand for health and safety, social distancing and lean manufacturing signs. While we predict that there is a vast market for Neon, we have unfortunately had only limited enquiries.

In our experience, Neon is predominantly used in four sectors: beauty, professional services, events and retail. The global lockdown and the financial difficulties experienced in these sectors have resulted in a sharp decrease for traditional and LED Neon compared to the years before.

>> Why traditional Neon is still so popular in the modern market?

Traditional Neon is still very popular because of the colours, versatility and artistic view. They are a synonym for glamour and luxury, which is the reason why they became so popular in Paris and Las Vegas.

But the future may be in favour of LED Neon.

>> Will demand continue? 

Based on our enquiries and commissions over the last three years, there is a ratio of 3:1 in favour of LED Neon. It looks like demand for Neon is growing again, especially in large cosmopolitan cities, retail spaces and hospitality venues.

All businesses are slowly embracing ways to decrease the impact on the planet. Although Traditional Neon has nearly the same effect on the planet, LED signs to use less energy and can be built with environmentally friendlier materials.

LEDs are easier to make, less fragile, and have a longer life.

About the company: Hardy Signs is a professional and digital signage company that designs, manufactures and installs bespoke signage products to a wide range of business sectors in the United Kingdom. The company has been awarded the manufacturer of the year in 2019 and 2020.

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