Celebrating Three Years of Signage Success with Derbion

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Tuesday 2 September 2025

Hardy Signs is proud to celebrate three years since the launch of our full-scale signage partnership with Derbion Shopping Centre in Derby. As one of the most high-profile retail developments in the region, Derbion presented a significant opportunity for Hardy Signs to demonstrate our expertise in delivering large-scale, bespoke signage solutions.

From bold external branding to detailed interior wayfinding, this project continues to stand as a benchmark of our capability and commitment to quality.

The Beginning of a Landmark Project

In 2021, Hardy Signs was awarded the contract to design, manufacture and install both external and internal signage for Derbion. The 1.4 million square foot shopping destination, formerly known as Intu Derby, was undergoing a complete rebrand and required a signage package that matched its ambition.

Following a competitive tender process, Hardy Signs was selected to deliver this transformation across the entire centre. This included large illuminated external signs, internal LED features and comprehensive wayfinding systems, all tailored to reflect the new Derbion identity.

A Signage Installation on a Grand Scale

One of the most visually striking parts of the project was the installation of 20 illuminated external signs. These large-scale features were positioned across all major elevations of the shopping centre and required specialist access methods. Our trained abseil teams and power access technicians worked at height and outside of trading hours to ensure a smooth and safe installation process.

Internally, we rolled out LED neon-style signage across communal spaces, including food courts and restrooms, enhancing the overall visitor experience. Every element was designed to support brand recognition and contribute to a modern, welcoming atmosphere throughout the site.

Enduring Impact and Strong Client Relationships

The success of the Derbion signage project is reflected not only in the final result but in the strength of our ongoing relationship with the client. Adam Tamsett, General Manager at Derbion, commented:

“We have been impressed by Hardy Signs’ enthusiasm and commitment to this exciting project and we are delighted with the installation of our new exterior signage.”

Our Managing Director, Nik Hardy, shared similar pride in the project:

“It’s fantastic to be involved in such a landmark installation, especially with it being right on our doorstep here in the East Midlands.”

Three Years On

Three years later, our signage remains a defining part of the Derbion centre’s brand presence. The illuminated Derbion lettering is now a recognisable part of the Derby skyline, while the internal signage continues to guide and engage thousands of visitors each day.

Importantly, our partnership with Derbion remains active. Hardy Signs continues to provide ongoing signage services, supporting the centre with additional requirements, updates and maintenance as the site evolves.

Looking Ahead

As we celebrate this milestone, we look ahead with enthusiasm for what the future holds. Derbion remains one of the region’s most prominent retail destinations, and we are proud to play a continuing role in its development.

Hardy Signs is committed to delivering the same level of excellence, innovation and service that has defined our work to date. We look forward to supporting Derbion for many more years to come as the centre continues to grow and thrive.

If your organisation is planning a rebrand, expansion or signage upgrade, our expert team is here to help.

Get in touch with Hardy Signs today to discuss how we can bring your vision to life.