Category: Exhibition Signs

Excellent exhibition signage is all about the user experience. Not only should your signage look good and promote your brand, but it should also be fun and entertaining for your audience. You have total creative freedom when you integrate bespoke exhibition signage into your events and trade shows.

All you need are some good ideas to carry it forward. Then your brand can stand out from the competition at your events and attract the largest crowds to your booth. Isn’t that what exhibitions are all about anyway?

Here are the top four exhibition signage ideas to establish a better user experience.

1) Utilise the Power of Digital Signage

If you want your exhibition signage to stand out in the 21st-century marketplace, then you need to go digital with your displays. Audiences are very attracted to digital displays because of their colourful graphics and motion pictures. No other exhibition signage can even compare to it.

Digital signage creates unlimited opportunities to display practically any imagery that you want. You don’t even have to keep the same imagery on the screen because you can play videos or slideshows with a push of a button.

This saves you the trouble of creating new signage anytime you want to promote new products. The only thing you’ll need to create is the digital imagery for the signage. But don’t worry, because our design team can help you with that.

2) Put Exhibition Signage at the Entryways and Exits

If you have control over the facility or venue used for the event, try to place your exhibition signage at the entryways and exits, if possible.

Sometimes it is not enough to wait for people to find your booth at a trade show. Instead, engage them with your signage wherever possible. What better place than the entryways and exits where everyone passes through each day?

If people can see your impressive signage displays, they will want to look for your booth as soon as they enter the facility.Email UsBrochure

3) Floor Graphics

People often look at the floor when they walk. That is why it would be a wasted opportunity not to have floor graphics and signage underneath their feet. Think about how you could attract their attention right under their chin.

Hardy Signs can create custom-branded floor graphics to promote your business in a fun and creative way. When people see the creative floor graphics and their promotions, they may feel compelled to take pictures with their smartphones and share them with their friends on social media. The possibilities are endless.

4) Wayfinding Signage

Anyone new to your facility will likely get lost without wayfinding and directional signage to guide them.

For this reason, it is a good idea to post numerous wayfinding signs and banners throughout your facility. Then you’ll make it as easy as possible for people to find your booth or whatever you want to promote.

If people feel comfortable navigating your facility, they may also feel pleased with your brand and its products.

Contact Us

Contact us at +44 (0) 1283 569 102 to learn more about these top exhibition signage ideas and how they can improve user experience amongst your target audience.About the company: Hardy Signs is a professional and digital signage company that designs, manufactures and installs bespoke signage products to a wide range of business sectors in the United Kingdom.

A business cannot survive in the 21st century without attractive and engaging exhibition displays, signs, and graphics. This advice doesn’t just apply to signage at trade shows and events, but everywhere else as well. That is the only way to get prospective customers to discover and trust your business.

Here are the top 5 tips for creating effective exhibition displays, signs, and graphics.

1) Utilise All the Available Space

Don’t settle for small signage if your budget can do better. Instead, measure all the available space you have at your booths, entryways, exits, or other areas you plan to post signage.

Next, create a sign which maximises the use of all the available space. After all, bigger is almost always better in the advertising world. If you can utilize the space and make good use out of it, then people are more likely to pay attention to your promotions and brand.

2) Graphics Are Better Than Text

It is okay to have some text content on your roller banners, pop-up displays, and whatever other exhibition displays you use. However, don’t have long sentences or written details on your signs because it will turn people away quickly.

The best signage displays have lots of graphics and few words. People are visually oriented creatures, so they respond better to visual rather than textual content. So feel free to go heavy with colourful and vibrant graphics on your signage, as long as it corresponds with your brand and products.

3) Lighting Accessories Are a Must

There is no telling how much lighting will shine on your exhibitions and signs, whether you’re outdoors or indoors. Even if you are indoors with ceiling lights shining down, they probably won’t be bright enough to illuminate your signs completely.

For this reason, you’ll need to attach some LED lighting accessories to your signs to illuminate them properly. Then people will always be able to see the imagery on the signage clearly, even when it is nighttime.

4) Use an Original Colour Scheme

Always use an original colour scheme on your signage that reflects the colours and personality of your brand. People should see your exhibition displays and immediately recognise your brand because of their unique colours.

A typical colour scheme has no more than three different colours. You can rearrange these colours on the signage any way you want, just as long as you don’t add more than three colours. Then people will easily remember your brand after they see your signs.

5) Digital Video Content

Photos and graphics are still compelling, but they are not as engaging as videos. The latest revolution in exhibition signage technology is digital stands and displays. You can use this technology to play videos with moving graphics and impressive effects.

For example, you could put a freestanding digital sign in the lobby of your facility or the centre of your booth at a trade show. Then you could have a video playing which teaches people about your company and the types of products it sells.

In addition, you could go a step further by putting an interactive touchscreen display in your facility. Then all your potential customers could choose the information they want to know about your company and its products.

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Contact us at +44 (0) 1283 569 102 to get more advice, tips, and tricks for creating attractive exhibitions, signs, and graphics for your business. Hardy Signs is the premier provider of exhibition signage creation services in the United Kingdom.About the company: Hardy Signs is a professional and digital signage company that designs, manufactures and installs bespoke signage products to a wide range of business sectors in the United Kingdom.

Trade shows and exhibition events create the perfect opportunity to market your new products to a live and engaged audience.

The people who attend trade shows are usually retailers, entrepreneurs, investors, business people, and curious consumers. This creates a unique opportunity to generate hundreds of diverse leads for your business at a single event. There is no better marketing power than that.

Unfortunately, the coronavirus pandemic temporarily stopped live trade shows for nearly two years. But now, we’re starting to see live trade shows and events making a comeback since the coronavirus restrictions are getting lifted.

However, will your old exhibition signage and promotional messaging still work? You may not want to reuse the same signage you used previously because its messaging and physical appearance have probably both deteriorated by this point.

Therefore, you’ll need to develop new visual and textual signage which is fresh and engaging to a hungry audience.

Here are the top 4 trade show ideas when returning to your marketing mix.

1) Modular Exhibition Stand

A modular exhibition stand gives you the speed and flexibility needed to promote your products at several different trade shows. Since your business hasn’t been able to reach people at trade shows for nearly two years, you need to attend as many trade shows as possible.

Modular stands make it easy to install and uninstall high-impact designs anywhere you want. They are also easy to reconfigure and modify into a new style and shape as needed.

2) Digital Screen Content

Digital screen content is a necessity when returning to your marketing mix. Not only can you integrate digital content into signage displays, but you can also distribute it through mobile advertising as well. This opens up so many promotional opportunities that you never had before.

Hardy Signs can create digital content for PCAP Touch Screens, High Brightness Monitors, Tablet-Style Android Advertising Displays, and IP-Rated Outdoor Screens. You don’t even need any technical knowledge to run the displays on these systems because we can take care of that for you.

3) Roller Banners

If you’re looking for an affordable and cost-effective way to return to the marketing mix, then you’ll want to consider using roller banners at your next trade show or event. Roller banners are versatile, portable, and stylish wherever they are installed. They work well in virtually every inch of the market.

Hardy Signs can design roller banners ranging between 600 and 3,000 millimetres in width. You can have a one-time use with one set of graphics or multiple uses with multiple changing graphics. The choice is yours.

4) Exhibition Accessories

When you display your modular stands, digital content, or roller banners, make sure you take advantage of the various exhibition accessories available to enhance their appearance even more. Some of which include LED lights, display frames, podiums, back walls, cases, literature holders, and more.

Exhibition accessories allow you to get creative in showcasing your signage content. Since returning to the marketing mix requires you to be unique and stylish, adding some of these accessories to your exhibition displays may be the best solution to attract a new audience at a trade show.

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Contact Hardy Signs at +44 (0) 1283 569 102 for more tips and advice on how to return to the marketing mix. Perhaps some of our exhibition displays can help you get there.About the company: Hardy Signs is a professional and digital signage company that designs, manufactures and installs bespoke signage products to a wide range of business sectors in the United Kingdom.

Hardy Signs is one of the leading exhibition display suppliers in the exhibition industry. We specialise in creating custom exhibition displays that will make your products stand out at exhibitions, trade shows, and other business events. Then you can attract more customer leads and other business interests to your company and brand.

A custom exhibition display will showcase your products in a fun and creative way. We can use a wide variety of graphic materials to make your exhibition displays reflect your specific promotions and messaging, such as polyester, PVC, and LED screens. Whatever it takes, we can deliver.

Here are the top four custom exhibition displays we can create for our clients:

1) Pop-Up Displays

Pop-up displays are easy to transport to different events because they come with a protective bag with wheels on the bottom. So you can practically set them up anywhere within a matter of minutes.

We have many custom pop-up display options, such as magnetic pop-ups, illuminating pop-ups, and fabric pop-ups. No matter where you put these pop-ups, they will stand out amid the crowds around them. The pop-ups are even adjustable so that you can make them taller if necessary.

2) Roller Banners

Roller banners are the easiest to transport from one event to another because they roll up into a base. Meanwhile, the high-definition graphics and colours on the banners are not scuffed or creased after you roll them up.

Hardy Signs can create a custom roller banner with a width of between 600mm and 3,000mm. Roller banners are perfect for exhibition stands in any environment, such as offices, retail outlets, and trade shows.

3) Modular Stands

Modular stands are one of the most customisable exhibition stands in terms of size because you can reconfigure them into different styles and shapes. Their flexibility and appeal allow you to use them in virtually any environment, whether there is a lot of space or limited space. It all depends on the size of your booth or some other setting where you’re promoting your products.

4) Freestanding Digital Displays

Freestanding digital displays offer unlimited visual customisation because you can showcase any imagery you would like on them. They are most commonly used in boardrooms and reception areas for guests and clients to see. But they can also be highly effective to use at trade shows as well.

Our freestanding digital displays come equipped with an IPS panel, touchscreen technology, built-in Wi-Fi, LED backlighting, and an ultra-slim and lightweight screen. You can put videos, images, advertising, or any other digital content that you want on it.

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Hardy Signs has over 30 years of experience creating custom exhibition displays for our clients. Our design team will listen to your specific requirements for your exhibition displays and then get to work immediately. Total transparency is maintained throughout the development process.

By the time we get done, you will have custom displays that maximize their impact on everyone who sees them. In addition, our custom displays are lightweight and easy to transport from one place to another for extra convenience.

Contact us at +44 (0) 1283 569 102 to learn more about our custom exhibition display services.About the company: Hardy Signs is a professional and digital signage company that designs, manufactures and installs bespoke signage products to a wide range of business sectors in the United Kingdom. The company has been awarded the manufacturer of the year in 2019, 2020 & 2023.

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Bold, white letters "B&Q" on a solid black background. The simple design Logo featuring "Virgin Media" in a stylized infinity symbol next to "O2" on a White "Nescafé" logo in bold, modern font on a black background. A stylized A black square background features a bold, white letter 'M' resembling the White, minimalist logo on a black background, resembling the letters "KIA." White Nestlé logo on a black background, featuring a bird feeding chicks in a Black and white NHS logo with bold lettering. The letters "NHS" are centered in Stylized white text "next" on a solid black background. The minimalist design White Toyota logo with three overlapping ovals on a black background, Shield-shaped logo featuring a she-wolf suckling two infants, inspired by Roman
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