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With designer labels such as Tommy Hilfiger and Barbour, artisanal treats, and premium leather goods, the brand needed a visual identity that matched its high-end offerings.
When Just for Pets launched their luxury sub-brand DOG in Bourton-on-the-Water, the aim was clear: create a space that felt boutique, premium, and unmistakably dog-centric.
The challenge for Hardy Signs was to:
- Reflect the premium branding across all interior signage
- Maintain a cohesive visual identity across various display elements
- Integrate both static and digital signage harmoniously within the store
- Deliver solutions that enhanced customer navigation and spotlighted key products and designer labels
All of this had to be achieved without overwhelming the store’s cosy, high-end feel.
Our team collaborated closely with the client’s creative vision to produce a tailored signage package that brought the DOG brand to life.
Key elements included:
- Custom wallpaper graphics that added depth, personality, and a sense of place throughout the store
- Branded freezer wraps, turning functional spaces into on-brand features
- Flat cut acrylic logos, delivering a modern and premium aesthetic
- A wall-mounted digital display for dynamic, real-time promotional content
- A bespoke branded canopy and welcome mat to ensure a seamless entrance experience
- A standout internal totem, designed to spotlight the store’s designer product ranges and draw customer attention
Every touchpoint was intentionally designed to elevate the customer journey and reinforce DOG’s positioning as a destination for luxury pet goods.
The interior signage not only brought visual consistency and a sense of luxury to the store, but also:
- Enhanced brand perception through premium finishes and cohesive design
- Improved in-store navigation, guiding shoppers through product zones naturally
- Delivered a memorable first impression for customers walking through the door
- Provided flexibility for digital promotions through the integrated display
- Created the perfect backdrop for high-quality content and photography featuring the store’s star models, Bea the Pointer and Luna the Spaniel
The result is a retail space that delights dog lovers and celebrates their four-legged companions with style
Signage is more than just decoration; it’s a powerful communication tool. For DOG by Just for Pets, strategic interior signage:
- Reinforced their luxury brand identity
- Guided customer flow and behaviour
- Maximised the use of retail space
- Turned walls, fixtures, and floors into brand assets
In an era where customer experience is paramount, investing in professional signage is a strategic move that directly enhances your brand’s success.
As DOG by Just for Pets continues to expand and redefine luxury pet retail, Hardy Signs looks forward to supporting their growth with innovative signage solutions. With each new location, we aim to push creative boundaries and deliver visual experiences that dogs—and their owners—will love.
