Hardy Signs and PSR Trading Partner to Transform Pet Retail Spaces Across the UK
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Wednesday 3 September 2025
Hardy Signs, a national leader in bespoke signage solutions, has announced an exciting and ongoing partnership with PSR Trading (Pet Store Retailing), the parent company behind several of the UK’s most recognised pet retail brands: Just for Pets, Pets & Friends, DOG by Just for Pets and Pets Parlour.
The collaboration focuses on enhancing the in-store experience through the rollout of dynamic digital signage, large-scale branded wallpaper wraps, and high-impact exterior signage across PSR Trading’s entire estate.
The most recent installation at DOG by Just for Pets in Boughton-under-the-Water exemplifies the premium direction of the partnership. The boutique store, renowned for its designer dog accessory range, now features a sleek and immersive interior design enhanced by branded graphics and digital content displays, perfectly aligned with its high-end, pet lifestyle focus.
“This is more than signage,” said Nik Hardy, Managing Director of Hardy Signs.
“We’re helping to shape the retail experience by creating spaces that not only look incredible but also connect with customers on an emotional level. Whether it’s the playful branding of Pets & Friends or the boutique elegance of DOG by Just for Pets, each store is getting a tailored approach that supports PSR Trading’s unique brand vision.”
Hardy Signs’ solution integrates modern digital displays for real-time updates and marketing campaigns, while also providing vibrant custom wallpaper and professionally branded shopfronts that make a strong visual impact.
Richard Coyne, Estate Manager for PSR Trading, added:
“Our partnership with Hardy Signs has become central to our retail development strategy. Their team has a deep understanding of how to reflect the essence of each of our brands across all touchpoints, from digital to physical. The results have been outstanding and feedback from our teams and customers has been overwhelmingly positive.”
The rollout is well underway with multiple locations already completed and more in the pipeline. With this partnership, Hardy Signs and PSR Trading are not only redefining what pet retail looks like, but also setting a new industry benchmark for brand consistency, customer engagement and retail innovation.
