Reach Community Grocers

At Hardy Signs, we pride ourselves on delivering innovative, high-quality signage solutions that enhance a brand’s visibility and strengthen its connection to the community. Our recent project with Reach Community Grocers in Derby is a prime example of how thoughtfully designed interior and exterior signage can elevate the customer experience while supporting the brand’s mission.

Reach Community Grocers opened at the start of September this year and is a non-profit grocery store in Derby. It plays a vital role in the community by offering affordable, sustainable, locally sourced products to those needing them most. With such an important purpose at the heart of their business, their signage needed to reflect their values while creating an inviting environment for shoppers.

First impressions matter, especially for community-based businesses. The signage of Reach Community Grocers needed to be eye-catching to attract foot traffic while clearly communicating the store’s purpose. Our approach was to design a bold, modern sign that reflects Reach’s commitment to affordability and sustainability.

Key Elements of the signage:

Bold Branding: We incorporated Reach’s logo and colour scheme into the design. The signage features high-contrast colours, ensuring visibility from a distance, even in Derby’s busy streets.
Sustainability: Given Reach’s focus on sustainability, we opted for recyclable materials for the signage. Using materials like aluminium that can be recycled aligns with the store’s mission and reduces environmental impact.
Wayfinding and Accessibility: To ensure the community can easily locate the store, we installed directional signage at key points around the site. Clear, concise information guides customers to parking areas and entrances, making the store accessible to all, including those with mobility issues.

This comprehensive approach to exterior signage establishes Reach Community Grocers as a welcoming, community-centred business from the moment customers arrive.

The signage for Reach Community Grocers in Derby is a testament to how thoughtful, purpose-driven signage can contribute to a positive customer experience and enhance brand identity. At Hardy Signs, we understand that signage is more than just a visual element, it’s a powerful tool for communication and connection.

By combining eye-catching design with sustainability and functionality, we’ve helped Reach Community Grocers not only stand out in Derby’s competitive retail landscape but also stay true to their core mission of serving the community.

Whether you’re a retail business looking to attract customers or a community organisation seeking to spread your message, Hardy Signs is ready to partner with you to create signage that delivers results.