Creating experiences with your signage is detrimental to your brand, by choosing the right signage your branding will be remembered by your visitors and customers for years to come.

Each individual that comes into your business is guaranteed to have a different experience, from one person to the next, this is where your signage plays a vital role. With so much competition out there UK consumers may be undecided on where to spend their money. Making sure that your business signage stands out from the crowd will help entice those eagle eyes through your shop doors.

Signage solutions such as wallpaper graphics, digital displays and illuminated signage will help to immerse them into your brand. Creating an environment that they are happy to be in will help secure those purchases, or repeat visits. Encasing every aspect of your brand image, whether it be the location, brand colours or stunning imagery will help to merge your relationship with your customers.

Read more about the importance of colours in signage here:

If we start by looking at big-name brands, we can see how they use their signage and graphics to create experiences with their customers and visitors. McDonald’s, the worldwide known fast-food chain, uses engaging signage consistently. Their most well known are their billboards.

Their signage can provide customers with directions, information and they’ve even recently started adding interactive boards customers can scan with their mobile phones to win free meals etc.

Mcdonalds Interactive Adverts - Hardy Signs

Nike, in recent years, has started using digital signage to help its customer experience. They have in-store media walls that are used to show community content, such as ticker updates, weather and social media posts. These interactive signs are touch-screen and user friendly allowing for customers to find exactly what they need at all times.

Nike - Digital Screens

Below we look at the different solutions we design, manufacture and install at Hardy Signs to help you create experiences for your visitors and customers.

>> Vehicle Wrapping:

Wrapping your company car certainly draws attention to your business, especially if you include interactive graphics on your car or van. QR codes have been particularly popular in recent years for checking into certain venues and locations. These are simple ways of taking visitors directly to your site. Sometimes people aren’t quick enough to catch a number or website as you drive past, using a QR code means people can take a quick picture to scan at a later time. This is an efficient way of gaining new customers too.

>> Digital Signage:

Now digital signage is possibly the smartest way you can create experiences due to the amount of software and programmes out there to provide you with what you need. In the past, we’ve used an array of digital signs at our exhibitions with interactive games on.

>> Wayfinding Signage:

Wayfinding signage is incredibly important anyway, using this in an immersive way can help visitors and customers to have a much easier experience. Bright colours and bold letters are a great way to design your wayfinding signage as it helps people to see them more clearly.

Read our blog ‘5 Things Wayfinding Signage Should Accomplish’

>> Wallpaper Graphics:

Wallpaper graphics are a fantastic way to grab attention and change the perception of your building. The design can be whatever you want it to be and can open up small, dark rooms. These can contain your branding, images, numbers and different ways to keep customers or visitors busy. For example, if you use magnetic wallpaper graphics as we have ourselves at Hardy Signs. We use ours as a map so that when people visit Hardy Place they can see where we have worked across the UK, we can consistently add new magnets too to add to our ever-growing network of customers.

>> Illuminated Signage:

Illuminated signs can be used in a variety of ways, these can be used as fascia signage or even focus points inside your building. You can use pull quotes or slogans in neon lights, halo illuminated or full illuminated 3D letters and logos. These will stand out to your customers day and night. Illuminated signs are perfected for visibility no matter what time.

There are so many options out there to help you create experiences within your business using signs and graphics. For any more information contact us via phone: 01283 569 102 or get in touch via the contact us page.

About the company: Hardy Signs is a professional and digital signage company that designs, manufactures and installs bespoke signage products to a wide range of business sectors in the United Kingdom. The company has been awarded the manufacturer of the year in 2019 and 2020.

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