Alexander Accountancy is a certified practising accountancy group based in Burton-Upon-Trent. They deal with accounts, business plans, bookkeeping, company formations, implementing growth strategies and much more. Over the last 30, they have built up impeccable accountancy credentials and have grown from success to success. They’ve done this by putting their clients and their wishes at the heart of what they do. “Whether you’re a partnership, an SME or a corporation. Our accountancy services are tailored to you and your needs.”

Alexander Accountancy hired Forty49 Ltd to revamp its’ brand identity and come up with a brief for a new office signage rebrand. The marketing agency came up with a new, modern concept that better reflected the business’ identity and could resonate with the client base.

‘’As a company, we have made tremendous progress over the last few years, and in that time the level of services we provide has grown with us. That is the message we wanted the new branding to deliver and we are particularly proud of the full back-office services we have developed that is allowing many of our clients to grow with us. Visually the branding is crisp, fresh and clear; and the strapline represents the positive attitude we try to bring to our business dealings. But an unexpected benefit was that the background research done by Forty 49 Ltd allowed us to sense check what our stakeholders think about us and was an effective way of doing a 360 review that will help shape our future plans.‘’ – David Alexander, Director at Alexander Accountancy.

In February of this year - after completing the full new brand concept with Forty49 - they contacted us for a full office signage rebrand. The rebrand brief included roller bannersfrosted logos, internal and external signs to light up their reception and fascia.

The project was initially delayed due to COVID-19. The new signage has now officially been installed and it was definitely worth the wait – the rebrand is smooth and modern and shows that Alexander Accountancy is moving with the times.

“It was a pleasure to work with David, Wayne and the team on this rebrand project. The new branding is clean, professional, and effective and we really enjoyed transforming this into signage throughout the office, both internally and externally.

“Alexander Accountancy and Forty49 are two fantastic local businesses and we are delighted to have worked with them in this project. We maintain a long-standing relationship with David, Wayne and Richard and we often network together.” –  Scott Sudale, Accounts Manager at Hardy Signs.

Their new website created by Forty49 states that the rebrand is consistent, tells you what they do and has a slogan that reflects the company culture. This is really the main thing you need to think about, whether you are rebranding or starting from scratch.

‘Burton on Trent’s Accountants of Choice’ conducted their research back in 2019; where they asked key stakeholders (staff, clients, and business and community connections) about what they really thought about Alexander Accountancy.


About the company: Hardy Signs is a professional and digital signage company that designs, manufactures and installs bespoke signage products to a wide range of business sectors in the United Kingdom. The company has been awarded the manufacturer of the year in 2019 and 2020.

Like what you see here?

Get in touch with us to see how we can help your business or brand.

Call us on 01283 569 102

Contact us.